When you see someone wearing a hard hat, you immediately associate them with the hard working group of workers world wide that build the homes, buildings and infrastructure so necessary to modern living.
Just as the hard hat immediately identifies this group, it also creates an excellent ‘mobile billboard’. As you’ve seen, hard hats are commonly seen outdoors where they are seen by many other people not associated with the wearer’s company or business. Since the nature of construction involves many different trades, professionals and specialties, those wearing hard hats mix daily with new people and new situations. And the mix of people includes architects, owners, government officials, inspectors, suppliers and vendors, and members of all the various trades involved in a project.
Using hard hat decals can effectively spread the word of the product or service you want to promote. These products and services can range over a wide area. Individual companies can use a hard hat decal campaign to promote their own internal safety program, to promote the company itself to increase branding and recognition of its logo. Employee groups and unions can promote their group and reinforce their message and group unity by using hard hat stickers that are constantly seen day in and day out by all that come in contact.
Vendors or suppliers to construction companies can use hard hat decals effectively in programs that promote the use of their products. Creative advertising and promotional programs have been used that incorporate high quality and uniquely designed stickers that are used either directly or indirectly to increase sales. One method is supplying decals free of charge to an employer or employee group that they will then use to advertise and circulate a program or idea of their own. By tastefully including the vendors logo or discreet message into the decal, creative advertising and brand awareness can be had for cost that is considerably below other traditional advertising methods. And due to the implied ‘brotherhood’ of construction workers of all kinds, having your brand or message on a hard hat gives immediate and tacit ‘approval’ to your company or service.
Communicating your message to your employees or customers can be effected by various methods. Simply by designing a unique, tasteful and memorable logo, and then using this logo throughout your company on the hard hats worn by all in an intentional, organized and carefully designed manner, you can quickly gain branding and name recognition with very little cost.
Also, if you are a business owner, consider your overall area or location and use hard hat stickers that promote a cause or idea that is accepted by the majority of your customers. An example of this would be decals that show you promote the environmental ‘green’ movement or that you support a popular local charity or cause.
The cost of hardhat stickers compared to other forms of advertising is very low and cost competitive. The hurdle to overcome is to design, use and follow up on your program to best effect. A little creative thought regarding how this type of campaign could be used for your business or group will result in a number of ideas that you could implement. Try this effective means of spreading the word. It is an underused but effective advertising system that will help your business.